GGW Magazine | Issue 01

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Origins of Sustainable Fashion

Sustainable fashion is a movement within the

fashion industry focused on minimizing the

environmental and social impacts of clothing

production and consumption. This approach

involves using eco-friendly materials, reducing

waste, and ensuring ethical labor practices

throughout

the

supply

chain.

It

also

encourages

slower,

more

intentional

consumer habits. The ultimate goal is to

create a fashion industry that supports

present needs without compromising the

resources or well-being of future generations.

Key Principles & Components

of Sustainable Fashion

Pinpointing the exact origins of sustainable

fashion is challenging, but its roots trace back

to the environmental consciousness that grew

in the late 20th century. The environmental

movements of the 1970s and 1980s raised

awareness about the impact of consumerism

on the planet. By the 1990s, the concept of

"slow fashion" emerged, highlighting the

importance of quality and durability over fast-

paced trends.

Sustainable

fashion

continued

to

gain

momentum in the early 2000s with initiatives

like the Global Organic Textile Standard

(GOTS). Today, sustainable fashion is a global

movement that influences how designers,

brands, and consumers approach clothing

production and consumption, with a strong

focus

on

environmental

and

social

responsibility.

by Ken Mari

Key Principles of Sustainable Fashion

Sustainable fashion integrates eco-friendly

materials,

resource

conservation,

waste

reduction (through recycling and upcycling),

and ethical labor practices across the supply

chain. It aims to counteract the harmful

impacts of conventional fashion, such as

environmental

degradation,

worker

exploitation, and high resource usage.

By promoting ethical sourcing, transparency,

and durability, sustainable fashion strives to

create a conscious, resilient industry aligned

with social and environmental sustainability.

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